Today's Lesson: Email Urgency

Scenario:
An email is received requesting "something" to be done ASAP. You have several "Top Priority" issues that you are trying to complete already for a top executive. The email has some urgent warning signs in it though...

Background:
Sender usually specifies a time frame/deadline. The "something" is not typically due for 3 more days. The sender is from Operations, you are Corporate in a different time zone, so reaching them is not exactly convenient.

What should be done?
Well, thankfully, it wasn't me in this scenario! The person who did receive this email did a brief follow-up, received no response, and put it on their "mid-priority" list. Which apparently was definitely NOT the correct course of action.

The Lesson:
When in doubt, you need to follow up to get all the facts and clarification on the level of urgency, and stay on it like your kid brother during summer break.